Imagine that on your brand, in a point of sale!
Tuesday, February 16, 2016
Thursday, October 22, 2015
Kit Kat makes you hungry:
IWC makes you try their latest Pilot watch in the bus:
Friday, August 28, 2015
To mark Heineken’s sponsorship of Rugby World Cup 2015, Jonah Lomu surprises some unsuspecting Heineken drinkers in a local rugby pub in Dublin:
The Jonah Lomu machine creates an instant and long-lasting emotional tie with the Heineken brand.
Results: still a bit early to tell, but will certainly generate tons of social media interactions
Monday, May 18, 2015
Another good example of interactive billboard on a bus shelterDisruptive communication campaign from Pepsi Max, using 3D animations on Bus Shelters to raise awareness within its key demographics of 18 to 24-year-olds.
Result: 7 million views on YouTube, 9% Facebook engagement (people who saw the content and decided to share, which is 6 times the category's average)
Interactive Carlsberg poster
Although the activity lasted for one day only, the poster had people queuing all day long.
Tuesday, March 31, 2015
Wednesday, December 11, 2013
Result: Immediate full attention from all viewers, instant awareness (as opposed to immediate dismay)
Monday, October 7, 2013
Result: Effective consumer engagement, solid brand building
Monday, August 19, 2013
This green Coke is partially replacing sugar with Stevia, a plant extract from Paraguay.
Playing on a meta-trend towards Sustainability and Environment.
Result: must have been quite encouraging, since Coke decided for a quick rollout globally
IKEA redesigned car sharing stations in Paris, France as kitchens and bathrooms:
On top, they had an entire float of cars carrying IKEA carton boxes driving around Paris:
Car sharing users where also offered a discount when visiting IKEA.
Results: Word of mouth with an eco-friendly twist (carpool and get a discount)
Thursday, June 13, 2013
Thursday, March 21, 2013
Flashy colors and catchy music are triggered by people passing by:
Results: in car advertising, emotional & rational
Monday, March 11, 2013
Interesting bit is that the mobile experience turns into a real-life experience, enlightening the day of people in the area:
Results: lots of buzz, word of mouth, good impact on brand image
Monday, February 25, 2013
Heineken went "reality show" to recruit an event coordinator:
Results: Buzz / word of mouth, free air time in lots of online publications. On top, what a boost in terms of Brand Image and Company corporate image!
Who wouldn't want to work for Heinkenen, now?
Plus they got the right guy for the job...
Tuesday, February 19, 2013
Local Beer brand in Argentina engaged with targeted audience (Rugby fans who drink beer - yes, that's a pleonasm) by placing vending machines in specific bars.
Customers then had to tackle the machine in order to get their beer:
Results: sales increase of 25%, along with great word of mouth around community
What's the ideal time and place to engage with your audience? When they have plenty of time and not much to do, ie in an airport, waiting for boarding!
IKEA re-designed Paris Charles-de-Gaulle boarding room with an IKEA lounge (and Kids lounge) so that travellers could rest in good comfort while browsing IKEA catalogues and IKEA website.
Results: Plenty of time for your customers to test latest products in real life, good interaction with target audience, satisfying consumer moment
Japanese glue brand Alteco used a Shanghai bridge to cleverly display their latest product:
You claim to be green? Show it all the way down to your communication!
Good example with Car Maker SMART who sends a direct mailing that transforms into a living plant:
After reading the ad, put the paper into rich soil, water it, and there grows a plant!
Results: what better way to pass the message along? Potential customers will recall your ad whenever looking at their plant, and your USP will stick into their mind
Advertised outfit evolves based on current weather conditions:
Thursday, February 14, 2013
Results: see for yourself, people do stop by and capture the moment (good chance they'll share it with their friends, too)
Great execution of a worldwide, cross-channel campaign:
- mobile app linked with vending machines
- customers can send a free Coke to someone via a vending machine located in various locations around the globe
Wednesday, February 13, 2013
Why bother using a screen when you can use the entire room?
Car maker Hyundai designed this Hyper Matrix for the Hyundai Motor Group exhibition pavilion in Korea.
Engaging with them, emotionally!
LG wanted to show how real their images looked.
This time it starts with fear, then relief...
Results: yes, customers will remember your brand!
BA shows us a good example of cheap and greatly targeted advertising to increase awareness on their destinations and pricing, right among their potential customers.
Simple idea: go find your audience:
Friday, May 20, 2011
How to remind Brazilian mothers to include Actimel into their kids' breakfast? By talking to them at the right place at the right time, and following up with a social media campaign:
Danone Actimel, Breakfast Reminder from Caio Fernando on Vimeo.
Results: 1.2 million mothers impacted in one month via Social Media, at low campaign cost
Friday, May 6, 2011
Friday, April 1, 2011
adidas Originals - MEGALIZER featuring les Twins from Twins on Vimeo.
Wednesday, January 19, 2011
It looks great and certainly attracts people's attention.
However, still unsure about cost effectiveness... Branding is quite subtle (you have to wait 5 full minutes to get to know the brand behind it), and budget must be hefty...
Although potentially annoying, you must admit that it looks quite effective...
Results: after following your every steps, this brand will stick to your mind for a while!
Tuesday, January 11, 2011
Results: first statistics show interactive vending machines are performing 3 times better than regular ones, with people queing to play & buy
Hundreds of memory-hungry tasks performed in a flawless way:
According to Intel, their latest processor is 50% faster that the previous one...
Thursday, December 16, 2010
Look at this interactive ad for a German minibus rental company:
A camera placed on top of the screen films the audience, which in return see themselves live in the rearview mirror. Quite interactive!
Results: high recall and awareness
Tuesday, November 23, 2010
Results: all-over-the-city advertising during the event, impressive buzz pre and post event on social media
Tuesday, November 9, 2010
Really cool AR game on iPhone from MINI in Sweden:
Find a virtual MINI in the streets of Stockholm, claim it and run away from the zone so that "Enemies" cannot take it from you. Last person to hold the virtual MINI after 7 days wins a real MINI !
Awaiting results, but first insight as follows: tons of buzz, lots of people running around the streets of stockholm, great innovative solution to raise awareness and generate emotions for the brand. More to come soon...
Wednesday, October 20, 2010
Excellent concept of consumer engagement via billboard:
Results: 80'000 qualified consumer contacts in 21 days!
Tuesday, October 19, 2010
Friday, October 15, 2010
3D projection mapping, directly projected on the car body, allows customers to visually notice how the car recycles the energy as it drives.
Results: improved recall, awareness, top of mind, likeability, emotional bond with the brand
Wednesday, October 6, 2010
Great 20-second video playing on emotional bond with IMD's Business School.
Plus you get to admire our lovely landscape here in Switzerland... Doesn't it make you want to come and visit?
More information on http://tv.imd.org/
Friday, October 1, 2010
French Connection, together with we agency Poke London, worked alongside YouTube to become the first brand in Europe to use out-linking annotations in video, providing contextual links to purchase product from the frenchconnection.com website without interrupting the user experience.
Results: Smart idea to drive sales from an online content...
Tuesday, September 28, 2010
Kit Kat develops a creative word of mouth campaign by putting a human being inside a vending machine, right in the middle of London's Victoria Station.
Results: thousands of consumers queued in front of the machine to experience a human-based vending machine. Great emotional bond with the product, free PR, plus the money went to charity.
Wednesday, September 15, 2010
Friday, September 10, 2010
Thursday, September 9, 2010
Consumers buy capsules (0.35 €) and the machine adapts the temperature and infusion time.
Nestlé's first attempt to go after Unilever, world leader in the tea market with 10% market share.