The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Great innovative tool to communicate the new Toyota Auris Hybrid's benefits:
3D projection mapping, directly projected on the car body, allows customers to visually notice how the car recycles the energy as it drives.
Results: improved recall, awareness, top of mind, likeability, emotional bond with the brand
Even Business Schools can innovate when it comes to communication:
Great 20-second video playing on emotional bond with IMD's Business School.
Plus you get to admire our lovely landscape here in Switzerland... Doesn't it make you want to come and visit?
More information on http://tv.imd.org/
French Connection offers the world's first personal shopping experience on YouTube.
French Connection, together with we agency Poke London, worked alongside YouTube to become the first brand in Europe to use out-linking annotations in video, providing contextual links to purchase product from the frenchconnection.com website without interrupting the user experience.