David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, October 20, 2010

Consumer Engagement via Billboard - Yes, it's possible!

Excellent concept of consumer engagement via billboard:

Results: 80'000 qualified consumer contacts in 21 days!

Tuesday, October 19, 2010

Maison Hermès - Window Display

Nice concept of video projections + movement

Installation performed in Tokyo, Nov 2009

Results: Reinforce emotional bond with top-quality brand

Friday, October 15, 2010

Toyota Auris Hybrid: 3D projection mapping

Great innovative tool to communicate the new Toyota Auris Hybrid's benefits:
3D projection mapping, directly projected on the car body, allows customers to visually notice how the car recycles the energy as it drives.

Results: improved recall, awareness, top of mind, likeability, emotional bond with the brand

Wednesday, October 6, 2010

Business Schools also innovate!

Even Business Schools can innovate when it comes to communication:

Great 20-second video playing on emotional bond with IMD's Business School.
Plus you get to admire our lovely landscape here in Switzerland... Doesn't it make you want to come and visit?
More information on http://tv.imd.org/

Friday, October 1, 2010

French Connection

French Connection offers the world's first personal shopping experience on YouTube.

French Connection, together with we agency Poke London, worked alongside YouTube to become the first brand in Europe to use out-linking annotations in video, providing contextual links to purchase product from the frenchconnection.com website without interrupting the user experience.


Results: Smart idea to drive sales from an online content...