David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, December 16, 2010

Can we innovate in movie theaters advertising?

The answer is yes (still...)

Look at this interactive ad for a German minibus rental company:
A camera placed on top of the screen films the audience, which in return see themselves live in the rearview mirror. Quite interactive!

Results: high recall and awareness