Excellent concept of consumer engagement via billboard:
Results: 80'000 qualified consumer contacts in 21 days!
The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide. We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
Excellent concept of consumer engagement via billboard:
Results: 80'000 qualified consumer contacts in 21 days!
Nice concept of video projections + movement
Installation performed in Tokyo, Nov 2009
Results: Reinforce emotional bond with top-quality brand