David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.



Wednesday, December 11, 2013

Burger King gets attention in a parody of YouTube pre-rolls

Burger King turns annoying YouTube pre-roll advertising into search-relevant moments of humor:




Result: Immediate full attention from all viewers, instant awareness (as opposed to immediate dismay)
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