Nestlé launches a Tea machine in France and Switzerland, on the Nespresso model.
Consumers buy capsules (0.35 €) and the machine adapts the temperature and infusion time.
Nestlé's first attempt to go after Unilever, world leader in the tea market with 10% market share.
The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide. We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Subscribe to:
Post Comments (Atom)
I have found that this site is very informative, interesting and very well written. keep up the nice high quality writing. Tea Pods Nespresso
ReplyDelete