asics New York City Marathon 'support your marathoner' campaign

Top-quality interactive campaign from ASICS, using several channels to allow marathoners' friends and family to support them during the race:





Results: all-over-the-city advertising during the event, impressive buzz pre and post event on social media

Augmented Reality game on iPhone - Win a MINI

Really cool AR game on iPhone from MINI in Sweden:

Find a virtual MINI in the streets of Stockholm, claim it and run away from the zone so that "Enemies" cannot take it from you. Last person to hold the virtual MINI after 7 days wins a real MINI !

Awaiting results, but first insight as follows: tons of buzz, lots of people running around the streets of stockholm, great innovative solution to raise awareness and generate emotions for the brand. More to come soon...