The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Tuesday, November 23, 2010
asics New York City Marathon 'support your marathoner' campaign
Top-quality interactive campaign from ASICS, using several channels to allow marathoners' friends and family to support them during the race:
Results: all-over-the-city advertising during the event, impressive buzz pre and post event on social media
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