Great execution of a worldwide, cross-channel campaign:
- mobile app linked with vending machines
- customers can send a free Coke to someone via a vending machine located in various locations around the globe
- interaction with customers receiving free Coke (they can send a message and even share their reactions via a webcam placed on the vending machine)
Results: millions of downloads, great consumer interaction and engagement, strong emotional bond with the brand
No comments:
Post a Comment