David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.



Wednesday, February 13, 2013

Engage with customers, emotionally

What's the best way for a Brand to stick into customers' minds?

Engaging with them, emotionally!

LG wanted to show how real their images looked.

This time it starts with fear, then relief...



Results: yes, customers will remember your brand!
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