What's the ideal time and place to engage with your audience? When they have plenty of time and not much to do, ie in an airport, waiting for boarding!
IKEA re-designed Paris Charles-de-Gaulle boarding room with an IKEA lounge (and Kids lounge) so that travellers could rest in good comfort while browsing IKEA catalogues and IKEA website.
Results: Plenty of time for your customers to test latest products in real life, good interaction with target audience, satisfying consumer moment
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