The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Tuesday, February 19, 2013
Street marketing - stick into consumers' minds
Another example of using your environment to convey your message to a broad audience.
Japanese glue brand Alteco used a Shanghai bridge to cleverly display their latest product:
Results: free ATL coverage followed by a sales increase of 120%
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