Well, what about using your own t-shirt? Or your consumers' ...
Results: not so sure about impact on brand awareness (would need to define subtle advertising), but definitely some coolness factor
The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide. We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
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