BA shows us a good example of cheap and greatly targeted advertising to increase awareness on their destinations and pricing, right among their potential customers.
Simple idea: go find your audience:
The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide. We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
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