The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Tuesday, February 19, 2013
Digital billboards for tailored ATL communication
Basic yet effective example of digital billboards to tailor your ATL communication.
Advertised outfit evolves based on current weather conditions:
Results: good way to boost your sales based on external factors (could be easily replicated for a Starbucks-like business model, ie advertise iced coffee vs. hot beverages)
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