The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, February 13, 2013
Educate, engage, empower and entertain your consumers
Or how Cadbury's got it right when promoting their new re-sealable pack.
A good example of educating consumers on a rather boring topic (ie packaging) through innovative engagement, empowerment and entertainment.
Results: make the headlines with innovative advertising and consumer engagement
No comments:
Post a Comment