David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, April 1, 2011

Adidas adds new product feature to create buzz, boost sales

Creative additional feature from Adidas to generate word of mouth: integrated music sensors. Move your feet to create music. Looks quite straight forward and fun!

adidas Originals - MEGALIZER featuring les Twins from Twins on Vimeo.