David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, October 22, 2015

Street marketing - various examples

Smart and (sometimes) subtle brand integration into everyday objects. 

Kit Kat makes you hungry:

Nike makes you keep running:

 Mister Proper proves you how strong he cleans:

 IWC makes you try their latest Pilot watch in the bus:

A local zoo makes you feel the emotion before the visit:

Miele shows the power of their latest vacuum cleaner:

A travel agency boosts your desire to escape winter:

Results: increased recall, anchored consumer benefit, emotional engagement