David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, May 18, 2015

Another good example of interactive billboard on a bus shelter

Disruptive communication campaign from Pepsi Max, using 3D animations on Bus Shelters to raise awareness within its key demographics of 18 to 24-year-olds.

Result: 7 million views on YouTube, 9% Facebook engagement (people who saw the content and decided to share, which is 6 times the category's average)

Interactive Carlsberg poster

Interactive Carlsberg poster in London, with a beer-dispensing tab.

Although the activity lasted for one day only, the poster had people queuing all day long.

According to a senior brand manager at Carlsberg UK: "By creating an experience that consumers were willing to share, we maximized our reach and created a piece of viral activity that travelled globally"

Result: the poster reached 60 million consumers globally with over 30 million impressions on Social Media