Thursday, December 16, 2010
Look at this interactive ad for a German minibus rental company:
A camera placed on top of the screen films the audience, which in return see themselves live in the rearview mirror. Quite interactive!
Results: high recall and awareness
Tuesday, November 23, 2010
Results: all-over-the-city advertising during the event, impressive buzz pre and post event on social media
Tuesday, November 9, 2010
Really cool AR game on iPhone from MINI in Sweden:
Find a virtual MINI in the streets of Stockholm, claim it and run away from the zone so that "Enemies" cannot take it from you. Last person to hold the virtual MINI after 7 days wins a real MINI !
Awaiting results, but first insight as follows: tons of buzz, lots of people running around the streets of stockholm, great innovative solution to raise awareness and generate emotions for the brand. More to come soon...
Wednesday, October 20, 2010
Excellent concept of consumer engagement via billboard:
Results: 80'000 qualified consumer contacts in 21 days!
Tuesday, October 19, 2010
Friday, October 15, 2010
3D projection mapping, directly projected on the car body, allows customers to visually notice how the car recycles the energy as it drives.
Results: improved recall, awareness, top of mind, likeability, emotional bond with the brand
Wednesday, October 6, 2010
Great 20-second video playing on emotional bond with IMD's Business School.
Plus you get to admire our lovely landscape here in Switzerland... Doesn't it make you want to come and visit?
More information on http://tv.imd.org/
Friday, October 1, 2010
French Connection, together with we agency Poke London, worked alongside YouTube to become the first brand in Europe to use out-linking annotations in video, providing contextual links to purchase product from the frenchconnection.com website without interrupting the user experience.
Results: Smart idea to drive sales from an online content...
Tuesday, September 28, 2010
Kit Kat develops a creative word of mouth campaign by putting a human being inside a vending machine, right in the middle of London's Victoria Station.
Results: thousands of consumers queued in front of the machine to experience a human-based vending machine. Great emotional bond with the product, free PR, plus the money went to charity.
Wednesday, September 15, 2010
Friday, September 10, 2010
Thursday, September 9, 2010
Consumers buy capsules (0.35 €) and the machine adapts the temperature and infusion time.
Nestlé's first attempt to go after Unilever, world leader in the tea market with 10% market share.
Desigual, a famous Spanish clothing brand, launched a "semi naked" event for their Barcelona store.
Customers were invited to visit the store in "light" clothing (meaning: underwear) and go home with two free garments.
Results: free air-time, great buzz around the city, reinforces the "coolness factor" of the brand
Wednesday, September 8, 2010
Interesting concept from Palmolive in Moscow...
In between street marketing and "living ATL"... Reminds me of live models in shop windows...
Results: High product recall, large attention span, instant buzz and spread via mobile phones, social media
Tuesday, September 7, 2010
Tried it at work a few weeks ago (yes, I'm a Chocapic addict). Amazing example of interactive packaging!
Results: steep increase in website visits, great consumer engagement and interaction with the brand
If interested in such concepts, you might want to see this:
Molson Dry AR: http://www.youtube.com/watch?v=L4n2lNVwqSM
Lego AR: http://www.youtube.com/watch?v=8UxWkZtUKaI
Latest news: I attended a conference on "Interactive Packaging" at Nestlé Research Center yesterday; their Packaging Innovation Group Manager announced a new, updated version of the game coming this October in France... Will keep an eye on that one.
Yes, technology sometimes unfolds endless marketing possibilities... Imagine allowing the viewer to order instantly (clothing, toys, DVD...). Also, think product placement, user-genereated content, targeted advertising...
111 coke bottles are necessary to create a chair. Official launch was at Milan Furniture Fair in April 2010.
Results: nice PR campaign for Coca-Cola, inspiring concept to tend towards a greener production
More info on http://emecowithcoke.com/information
Monday, September 6, 2010
Will it Blend?
Blender firm BLENDTEC became popular thanks to their old school infomercials on YouTube.
From iPhone to golf balls to iPad, everything blends!
Results: over 100 million views on YouTube (yes, that's the population of the UK & Spain together...)
Another great Heineken commercial... Watch out, we're getting used to it!
Still, humor remains a powerful tool to convey emotion to a brand...
Results: although this one is still new, over 10 million views for the previous one (Heineken Walk-In Fridge)
Friday, September 3, 2010
Target group: wealthiest 220 football players in the French Championship
Concept: each of the best-paid 220 players receives a free iPad in a luxury box (3-month before iPad's official launch in France). A Mercedes film is played on the iPad, with an invitation for an exclusive test-drive for the newly-released supercar Mercedes SLS AMG.
Results: 100% reservations for test drive
More info on http://vimeo.com/11874794
In South Africa, banners were placed in strategic locations (speeding zones) where traffic radars could take pictures. Speeding tickets were sent with the following picture:
Results: optimized targeting at minimal cost
More info on http://www.youtube.com/watch?v=Y6jKAhgkLdQ&feature=player_embedded
Results: Thousands of potential customers impacted by the promotion (lots of people seen taking photos of the tree), for a minimal budget
More info on: http://www.rabodirect.com.au/landing/money-tree/default.html
Teaser - revealer mechanism to give sense of urgency... Smart and fun!
After a few days quite a few billboards appeared vandalized (on purpose?), with items missing.
Stickers were immediately placed, such as "too impatient?" or "Finally, IKEA is coming":
Thursday, September 2, 2010
More than Gillette branding, such viral video reinforces Roger Federer's own branding
(although certainly a fake... Roger would never agree to potentially hurt someone...)
Results: 6 million views on YouTube, and counting (#1 Roger's video on YouTube after 1 week only)
The objective of this blog is to offer a snapshot of the most creative and innovative marketing concepts and activities worldwide.
Whenever possible, we'll assess potential impact of activities / concepts on Brand Awareness, Image Building, Trial generation, Sales increase, Loyalty...
Hope this blog will become your source of inspiration!