David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, March 21, 2013

Interact with customers to grasp their attention

Car maker Opel launched their new Opel ADAM in Denmark by placing a few "interactive" cars around Copenhagen's city centre.

Flashy colors and catchy music are triggered by people passing by:

Results: in car advertising, emotional & rational

Monday, March 11, 2013

Street Marketing - "real life" interactive bus stop

Qualcomm, a U.S. Mobile Network, equipped several bus stops with a poster and a good old URL (more self-speaking than a QR code...) for bored people to visit the mobile website while waiting for the bus.

Interesting bit is that the mobile experience turns into a real-life experience, enlightening the day of people in the area:

Results: lots of buzz, word of mouth, good impact on brand image