Street marketing - various examples

Smart and (sometimes) subtle brand integration into everyday objects. 

Kit Kat makes you hungry:

Nike makes you keep running:

 Mister Proper proves you how strong he cleans:

 IWC makes you try their latest Pilot watch in the bus:

A local zoo makes you feel the emotion before the visit:

Miele shows the power of their latest vacuum cleaner:

A travel agency boosts your desire to escape winter:

Results: increased recall, anchored consumer benefit, emotional engagement

In person emotional engagement

Emotional engagement with target audience, or how to generate life-long memories

To mark Heineken’s sponsorship of Rugby World Cup 2015, Jonah Lomu surprises some unsuspecting Heineken drinkers in a local rugby pub in Dublin:

The Jonah Lomu machine creates an instant and long-lasting emotional tie with the Heineken brand.

Results: still a bit early to tell, but will certainly generate tons of social media interactions

Another good example of interactive billboard on a bus shelter

Disruptive communication campaign from Pepsi Max, using 3D animations on Bus Shelters to raise awareness within its key demographics of 18 to 24-year-olds.

Result: 7 million views on YouTube, 9% Facebook engagement (people who saw the content and decided to share, which is 6 times the category's average)

Interactive Carlsberg poster

Interactive Carlsberg poster in London, with a beer-dispensing tab.

Although the activity lasted for one day only, the poster had people queuing all day long.

According to a senior brand manager at Carlsberg UK: "By creating an experience that consumers were willing to share, we maximized our reach and created a piece of viral activity that travelled globally"

Result: the poster reached 60 million consumers globally with over 30 million impressions on Social Media

Casino advertising in Airport

Smart usage of luggage conveyor belt in Airport as advertising for a Casino:

Rather than inventing new touch points, let's use existing ones!