David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, August 19, 2013

Coca-Cola goes green

Coca-Cola goes green in Argentina with Coca-Cola Life:

This green Coke is partially replacing sugar with Stevia, a plant extract from Paraguay.

Playing on a meta-trend towards Sustainability and Environment.

Result: must have been quite encouraging, since Coke decided for a quick rollout globally

Once again, IKEA is advertising where their customers are: in the streets...

IKEA is proving innovative once again, placing clever advertising directly where their customers stand: in the streets...

IKEA redesigned car sharing stations in Paris, France as kitchens and bathrooms:

On top, they had an entire float of cars carrying IKEA carton boxes driving around Paris:

Car sharing users where also offered a discount when visiting IKEA.

Results: Word of mouth with an eco-friendly twist (carpool and get a discount)