David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, August 28, 2015

In person emotional engagement

Emotional engagement with target audience, or how to generate life-long memories

To mark Heineken’s sponsorship of Rugby World Cup 2015, Jonah Lomu surprises some unsuspecting Heineken drinkers in a local rugby pub in Dublin:

The Jonah Lomu machine creates an instant and long-lasting emotional tie with the Heineken brand.

Results: still a bit early to tell, but will certainly generate tons of social media interactions