David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, May 20, 2011

Danone gets creative with Actimel in Brazil

Check this fun & creative activity from Actimel.

How to remind Brazilian mothers to include Actimel into their kids' breakfast? By talking to them at the right place at the right time, and following up with a social media campaign:

Danone Actimel, Breakfast Reminder from Caio Fernando on Vimeo.

Results: 1.2 million mothers impacted in one month via Social Media, at low campaign cost

Friday, May 6, 2011

TED: spread the word

Non-profit organization TED innovates once again with an interesting concept to enlarge their audience:

Engage with commom people through Taxi Drivers:

Results: audience multiplied by 7

Heineken - Interactive Mirror Installation

Nothing revolutionary, just a great way to motivate consumer involvement and interaction with the brand:

Result: increased brand awareness, emphasis on brand identifiers