David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, January 19, 2011

Johnnie Walker 3D Projection Mapping

Projection Mapping: lately, the new hot topic in visual communication.

It looks great and certainly attracts people's attention.

However, still unsure about cost effectiveness... Branding is quite subtle (you have to wait 5 full minutes to get to know the brand behind it), and budget must be hefty...

Alfa Romeo is now following you...literally!

Some of you might call it "Invasive Marketing"...

Although potentially annoying, you must admit that it looks quite effective...

Results: after following your every steps, this brand will stick to your mind for a while!

Tuesday, January 11, 2011

Vending Machines are going tactile

Innovative Vending Machine with Tactile Screen. Rather interactive, it also displays nutrition facts and other product-related information. Also, a Thank You message appears after purchasing act:


Results: first statistics show interactive vending machines are performing 3 times better than regular ones, with people queing to play & buy

Breathtaking multi-channel ad about new Intel processor

Interesting way to prove Intel's latest processor's capacities...

Hundreds of memory-hungry tasks performed in a flawless way:

According to Intel, their latest processor is 50% faster that the previous one...