David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, May 20, 2011

Danone gets creative with Actimel in Brazil

Check this fun & creative activity from Actimel.

How to remind Brazilian mothers to include Actimel into their kids' breakfast? By talking to them at the right place at the right time, and following up with a social media campaign:

Danone Actimel, Breakfast Reminder from Caio Fernando on Vimeo.

Results: 1.2 million mothers impacted in one month via Social Media, at low campaign cost

Friday, May 6, 2011

TED: spread the word

Non-profit organization TED innovates once again with an interesting concept to enlarge their audience:

Engage with commom people through Taxi Drivers:

Results: audience multiplied by 7

Heineken - Interactive Mirror Installation

Nothing revolutionary, just a great way to motivate consumer involvement and interaction with the brand:

Result: increased brand awareness, emphasis on brand identifiers

Friday, April 1, 2011

Adidas adds new product feature to create buzz, boost sales

Creative additional feature from Adidas to generate word of mouth: integrated music sensors. Move your feet to create music. Looks quite straight forward and fun!

adidas Originals - MEGALIZER featuring les Twins from Twins on Vimeo.

Wednesday, January 19, 2011

Johnnie Walker 3D Projection Mapping

Projection Mapping: lately, the new hot topic in visual communication.

It looks great and certainly attracts people's attention.

However, still unsure about cost effectiveness... Branding is quite subtle (you have to wait 5 full minutes to get to know the brand behind it), and budget must be hefty...

Alfa Romeo is now following you...literally!

Some of you might call it "Invasive Marketing"...

Although potentially annoying, you must admit that it looks quite effective...

Results: after following your every steps, this brand will stick to your mind for a while!

Tuesday, January 11, 2011

Vending Machines are going tactile

Innovative Vending Machine with Tactile Screen. Rather interactive, it also displays nutrition facts and other product-related information. Also, a Thank You message appears after purchasing act:


Results: first statistics show interactive vending machines are performing 3 times better than regular ones, with people queing to play & buy

Breathtaking multi-channel ad about new Intel processor

Interesting way to prove Intel's latest processor's capacities...

Hundreds of memory-hungry tasks performed in a flawless way:

According to Intel, their latest processor is 50% faster that the previous one...