David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, October 7, 2013

Coca-Cola at the edge of innovation with 3D printing

Using a 3D printer, Coke in Israel gave people the option of being processed in their human-making factory and walking out with a mini version of themselves:

Result: Effective consumer engagement, solid brand building