David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, November 23, 2010

asics New York City Marathon 'support your marathoner' campaign

Top-quality interactive campaign from ASICS, using several channels to allow marathoners' friends and family to support them during the race:

Results: all-over-the-city advertising during the event, impressive buzz pre and post event on social media

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