The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Friday, May 6, 2011
Heineken - Interactive Mirror Installation
Nothing revolutionary, just a great way to motivate consumer involvement and interaction with the brand:
Result: increased brand awareness, emphasis on brand identifiers