David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, August 19, 2013

Coca-Cola goes green

Coca-Cola goes green in Argentina with Coca-Cola Life:

This green Coke is partially replacing sugar with Stevia, a plant extract from Paraguay.

Playing on a meta-trend towards Sustainability and Environment.

Result: must have been quite encouraging, since Coke decided for a quick rollout globally

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