The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, December 11, 2013
Burger King gets attention in a parody of YouTube pre-rolls
Burger King turns annoying YouTube pre-roll advertising into search-relevant moments of humor:
Result: Immediate full attention from all viewers, instant awareness (as opposed to immediate dismay)