David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, October 15, 2010

Toyota Auris Hybrid: 3D projection mapping

Great innovative tool to communicate the new Toyota Auris Hybrid's benefits:
3D projection mapping, directly projected on the car body, allows customers to visually notice how the car recycles the energy as it drives.

Results: improved recall, awareness, top of mind, likeability, emotional bond with the brand

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