David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, October 1, 2010

French Connection

French Connection offers the world's first personal shopping experience on YouTube.

French Connection, together with we agency Poke London, worked alongside YouTube to become the first brand in Europe to use out-linking annotations in video, providing contextual links to purchase product from the frenchconnection.com website without interrupting the user experience.


Results: Smart idea to drive sales from an online content...

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