David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, January 19, 2011

Johnnie Walker 3D Projection Mapping

Projection Mapping: lately, the new hot topic in visual communication.

It looks great and certainly attracts people's attention.

However, still unsure about cost effectiveness... Branding is quite subtle (you have to wait 5 full minutes to get to know the brand behind it), and budget must be hefty...

No comments:

Post a Comment