The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, January 19, 2011
Alfa Romeo is now following you...literally!
Some of you might call it "Invasive Marketing"...
Although potentially annoying, you must admit that it looks quite effective...
Results: after following your every steps, this brand will stick to your mind for a while!
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