David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, January 19, 2011

Alfa Romeo is now following you...literally!

Some of you might call it "Invasive Marketing"...

Although potentially annoying, you must admit that it looks quite effective...

Results: after following your every steps, this brand will stick to your mind for a while!

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