The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Thursday, March 21, 2013
Interact with customers to grasp their attention
Car maker Opel launched their new Opel ADAM in Denmark by placing a few "interactive" cars around Copenhagen's city centre.
Flashy colors and catchy music are triggered by people passing by: