David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, March 21, 2013

Interact with customers to grasp their attention

Car maker Opel launched their new Opel ADAM in Denmark by placing a few "interactive" cars around Copenhagen's city centre.

Flashy colors and catchy music are triggered by people passing by:

Results: in car advertising, emotional & rational

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