Interesting bit is that the mobile experience turns into a real-life experience, enlightening the day of people in the area:
Results: lots of buzz, word of mouth, good impact on brand image
Monday, March 11, 2013
Street Marketing - "real life" interactive bus stop
Qualcomm, a U.S. Mobile Network, equipped several bus stops with a poster and a good old URL (more self-speaking than a QR code...) for bored people to visit the mobile website while waiting for the bus.
Interesting bit is that the mobile experience turns into a real-life experience, enlightening the day of people in the area:
Results: lots of buzz, word of mouth, good impact on brand image
Interesting bit is that the mobile experience turns into a real-life experience, enlightening the day of people in the area:
Results: lots of buzz, word of mouth, good impact on brand image
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