The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Monday, March 11, 2013
Street Marketing - "real life" interactive bus stop
Qualcomm, a U.S. Mobile Network, equipped several bus stops with a poster and a good old URL (more self-speaking than a QR code...) for bored people to visit the mobile website while waiting for the bus.
Interesting bit is that the mobile experience turns into a real-life experience, enlightening the day of people in the area:
Results: lots of buzz, word of mouth, good impact on brand image