Interactive Carlsberg poster

Interactive Carlsberg poster in London, with a beer-dispensing tab.

Although the activity lasted for one day only, the poster had people queuing all day long.

According to a senior brand manager at Carlsberg UK: "By creating an experience that consumers were willing to share, we maximized our reach and created a piece of viral activity that travelled globally"

Result: the poster reached 60 million consumers globally with over 30 million impressions on Social Media