David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, May 18, 2015

Another good example of interactive billboard on a bus shelter

Disruptive communication campaign from Pepsi Max, using 3D animations on Bus Shelters to raise awareness within its key demographics of 18 to 24-year-olds.

Result: 7 million views on YouTube, 9% Facebook engagement (people who saw the content and decided to share, which is 6 times the category's average)

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