David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, September 28, 2010

KitKat's Human Vending Machine in London

Kit Kat develops a creative word of mouth campaign by putting a human being inside a vending machine, right in the middle of London's Victoria Station.

Results: thousands of consumers queued in front of the machine to experience a human-based vending machine. Great emotional bond with the product, free PR, plus the money went to charity.

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