David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, February 25, 2013

Heineken innovates again with out-of-the-box recruitment

Another striking example of a large FMCG getting creative where we don't expect it. This time in recruitment.

Heineken went "reality show" to recruit an event coordinator:

Results: Buzz / word of mouth, free air time in lots of online publications. On top, what a boost in terms of Brand Image and Company corporate image!

Who wouldn't want to work for Heinkenen, now?

Plus they got the right guy for the job...

No comments:

Post a Comment