The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, February 13, 2013
Blend in your environment
Here's a good example of how to use objects around you to advertise at a low cost.
No need for a billboard...
Results: definitely triggers more awareness than the billboard underneath
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