David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, February 13, 2013

Blend in your environment

Here's a good example of how to use objects around you to advertise at a low cost.

No need for a billboard...

Results: definitely triggers more awareness than the billboard underneath

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