David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, February 14, 2013

Coca-Cola teams up with Google and goes mobile, worldwide

Mobile Grand Prix winner at Cannes 2012

Great execution of a worldwide, cross-channel campaign:

- mobile app linked with vending machines
- customers can send a free Coke to someone via a vending machine located in various locations around the globe
- interaction with customers receiving free Coke (they can send a message and even share their reactions via a webcam placed on the vending machine)

Results: millions of downloads, great consumer interaction and engagement, strong emotional bond with the brand

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