The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Thursday, February 14, 2013
Coca-Cola teams up with Google and goes mobile, worldwide
Mobile Grand Prix winner at Cannes 2012
Great execution of a worldwide, cross-channel campaign:
- mobile app linked with vending machines
- customers can send a free Coke to someone via a vending machine located in various locations around the globe
- interaction with customers receiving free Coke (they can send a message and even share their reactions via a webcam placed on the vending machine)
Results: millions of downloads, great consumer interaction and engagement, strong emotional bond with the brand