The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Tuesday, February 19, 2013
Sprite goes beach marketing
Street marketing is nice, Beach marketing is even nicer!
Sprite Brazil decided to pimp beach showers to highlight the refreshing effect of their drink:
Results: very visible and catchy execution, good link with product's USP