David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, February 19, 2013

Sprite goes beach marketing

Street marketing is nice, Beach marketing is even nicer!

Sprite Brazil decided to pimp beach showers to highlight the refreshing effect of their drink:

Results: very visible and catchy execution, good link with product's USP

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