David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, February 19, 2013

Digital billboards for tailored ATL communication

Basic yet effective example of digital billboards to tailor your ATL communication.

Advertised outfit evolves based on current weather conditions:

Results: good way to boost your sales based on external factors (could be easily replicated for a Starbucks-like business model, ie advertise iced coffee vs. hot beverages)

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