David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, February 19, 2013

Engage with your audience, at the right place, at the right time

Shopper Marketing at its best...

What's the ideal time and place to engage with your audience? When they have plenty of time and not much to do, ie in an airport, waiting for boarding!

IKEA re-designed Paris Charles-de-Gaulle boarding room with an IKEA lounge (and Kids lounge) so that travellers could rest in good comfort while browsing IKEA catalogues and IKEA website.

Results: Plenty of time for your customers to test latest products in real life, good interaction with target audience, satisfying consumer moment

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