David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, February 19, 2013

Street marketing - stick into consumers' minds

Another example of using your environment to convey your message to a broad audience.

Japanese glue brand Alteco used a Shanghai bridge to cleverly display their latest product:

Results: free ATL coverage followed by a sales increase of 120%

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