David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, February 13, 2013

Educate, engage, empower and entertain your consumers

Or how Cadbury's got it right when promoting their new re-sealable pack.

A good example of educating consumers on a rather boring topic (ie packaging) through innovative engagement, empowerment and entertainment.

Results: make the headlines with innovative advertising and consumer engagement

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