The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, February 13, 2013
Creating a new communication touch point
Here's an innovative way at using the environment as a communication touch point.
Why bother using a screen when you can use the entire room?
Car maker Hyundai designed this Hyper Matrix for the Hyundai Motor Group exhibition pavilion in Korea.