David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, February 13, 2013

Creating a new communication touch point

Here's an innovative way at using the environment as a communication touch point.

Why bother using a screen when you can use the entire room?

Car maker Hyundai designed this Hyper Matrix for the Hyundai Motor Group exhibition pavilion in Korea.

Somewhat expensive, and certainly requires technical (and creative) skills, however astonishing effect!

Results: free air time in ATL, lots of buzz online and offline, good link with brand values (technology)

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